Starting with the Digital Marketing, we would first like to define what is Digital marketing?Then we would move ahead with the channels of digital marketing, Role of Digital Marketing and finally we will discuss why it’s important for business owners to have a digital strategy.
What is Digital Marketing?
It is a form of a marketing that’s done digitally using digital channels such a Website, SEO, Email Marketing and using various other social media platforms. Utilizing this channels one can market or endorse it’s services, Products or can reach the target audience.
Channels of Digital Marketing
Today in market there are many platforms available to promote the company and reach to your target audience. But which channel or platform is best depends on the business type.
Here I am discussing some of the best methods and platforms of marketing.
- Social Media Marketig
- SEO [Search Engine Optimization]
- Email Marketing
- Video Marketing
- Pay per Click [PPC]
- Content Marketing
Role of Digital Marketing and Markete
The answer is simple – To drive Brand Awareness and generate leads utilizing all the platforms available.
Digital advertising and marketing are so popular that customers now trust and rely on it as a way to learn about products and to be successful as a business owner you need to adopt certain elements of digital marketing. Since there are many choices and techniques involved with digital marketing, you can get innovative and experiment on a budget with a range of marketing methods.
As Digital Marketers, we typically rely on a different Key Performance Indicator (KPI) for each channel we use. So that we can better assess the performance of each channel. For example, a digital marketer who is in charge of SEO tests the “organic traffic” on a customer website that comes from the Google search.
Why Digital Marketing is important for the business owners?
Here I would like to highlight four important points
- First, you can target only the person or profiles who are interested to buy your product or services.
- It is the most cost-effective considering other traditional methods. For example through Facebook marketing, you can select the Reach campaign and select the target audience based on the specification and can reach 1000’s target profile and convey your message.
- Digital Marketing is measurable. Through the use of Google Analytics, you can see the page the people most viewed, you can track the region and interest.
- You can outrank your competitor.
If you are the business owner who faces problem such as this
- I don’t know where to start and how to define my target audience
- I don’t have a Social media strategy OR tried various platforms but didn’t achieved sucess
- I don’t have a marketing team
- My benefits are soiled and don’t know how to increase turn-over by certain amount
You are at the right place. Brand N Design helps companies with the digital strategy, helping define the right audience and right platform.
