Email marketing is fast becoming a highly popular marketing strategy. But what does this mean for you in the next two years? Find out in this expert opinion from the Brand N Design.
Email is one of the most popular marketing channels available to marketers today. By 2021, a huge 95% of companies will have used it for marketing purposes in some capacity. With over 300 million email inboxes, it’s the easiest way for brands to get their message to consumers.
So, what are the top email marketing trends to expect in the next two years? Read on to find out.
1. Branded Email Templates
More than 20% of brands use email templates and are likely to increase this to 35% in 2021. Furthermore, there’s a massive opportunity in the fact that 10% of consumers don’t open emails created by brands. This is largely down to them simply not understanding the message or looking to reply.
As email marketing trends evolves, we will see more brands turning to interactive emails. For example, based on the data above, an interactive email allowing users to share their experience with the brand, via social media, would be highly likely to see a significant spike in open rates and conversions.
Email marketing should be at the heart of your brand. It should be intuitive and responsive, ensuring that your email campaign runs flawlessly every time.
2. Create Emails That Sound Interesting
An email’s success is largely determined by how interesting it sounds. It’s one of the simplest ways to give your brand’s unique voice to your email marketing. While some emails need to be complicated, many need to be simple and direct.
Use open rates to your advantage by creating emails that “speak” to your audience. Don’t focus too much on presentation, especially since the headlines of an email are more important than the layout, body text, and other fancy design details.
3. Promote the Content of Your Mailing List
According to the survey, 62% of consumers are more likely to open an email which promotes a specific company, not just their brand.
If your email has content that customers want to read, it’s likely to get a lot more action. Build your list slowly and steadily. If you start to send too many promotions too soon, your potential customers might turn them down.
Ask them to sign up to your mailing list for your blog posts, social media, or exclusive content. Also, make sure to integrate affiliate marketing into your email, as it’s a great way to build your list. If they buy an item and immediately use your link to get a discount, they’ll not only give you a commission, but they’ll be compelled to do more shopping with you in the future.
4. Monetize Your Email List
A huge 85% of consumers say they would be interested in receiving deals or discounts via email and that’s an important hint how email marketing trend is evolving.
Once your customer base has grown to a critical size, think about monetizing your list by offering your subscribers various offers or coupons, similar to what some of your competitors are doing.
It’s also worth asking your audience if you can extend their promotional offer to others in their group or household.
Conclusion
Email marketing has come a long way since the days of the telegram and spam. Now, it’s the most popular marketing channel available to businesses and is certain to remain a big part of the marketing strategy for the foreseeable future.
While there is no one size fits all approach to email marketing, these basic ideas can help you gain an email marketing strategy that will work well for you.
