You have probably heard about Google Analytics. But how does it help you create a successful digital marketing strategy for your company? In this post, we will give you a 10 step plan that will guide you in ensuring that you grow your business.

1. Create a Page Objectives as well as KPIs

Even before you start your analytics campaign, you have to create goals and objectives for your website to track.

This is where you start to create some KPIs (Key Performance Indicators) which can be analyzed by Google Analytics.

Take a moment and write down your goals for the next 12 months for your website.

Take a moment and think about your traffic goals, where you are planning to invest, for instance, sales.

Whatever you decide on, make sure that you assign goals to your sales, sales figures, product ranking, money spent, and this will help you in tracking your performance as well as staying on top of your game.

2. Create a specific Plan to Grow your Business

We recommend you to create a custom Google Analytics plan. It will give you a better understanding of how you are doing.

In addition, you will be able to do some customizations. The custom plan has more details, which you would never get when you are looking at your Google Analytics dashboard.

3. Setting up conversion rates for each of your campaigns

In Google Analytics, you can segment your traffic.

You can add new layers or filter by adding a filter and you will be able to see different dimensions and/or classes in your reports.

In this case, we will focus on the intent side (the traffic that came from Google)

Choose your click campaign which fits into your business goals and then select the intent of each. For example, you want to convert on paying customers so that you focus on clicks to pricing.

In Google Analytics, you can set conversion goals for your site. You can set it up so that the goal is a minimum of $20 per month.

You want to make sure that your conversion rates are increasing.

It will be an indication that you are getting customers that are ready to pay for your product or services.

This will ensure that you have a clear understanding of how you are doing with your business.

4. Creating specific KPIs

When you understand the traffic that is coming to your site, you are able to see what your goals are.

With Google Analytics, you can set up different KPIs that are specific to each campaign. For example, you would want to know when your conversion rate is high.

You can track your high converting campaigns and use it as an indication of how your marketing efforts are working.

Create KPIs like this one:

Demographics – who is visiting your website

5. Creating your marketing plan

Every business, including ecommerce, needs a marketing plan. To achieve any goal, you must first determine your goals, targets, and initiatives.

Next, decide what your marketing plan should be and you will be able to generate marketing ideas.

If you want your marketing plan to be effective, you need to map each of your objectives into a goal.

All this happens in Google Analytics. You can look at your website’s behavior, segments and data to identify the goals and objectives.

What is the goal?

Take a minute and answer this question:

How much revenue do you want to generate?

If you are looking to make $20,000 per month, then you need to have a minimum of $1,000 per month in revenue.

Set a goal so that you are able to see the status of your business and also understand your business needs.

Your goals should have these characteristics:

Do you want to drive more traffic?

Want to increase your conversions?

Are you looking for more qualified leads?

Check out our guide to goals for more details.

6. Real time reporting

This is a feature that helps you stay in the know with your website. You get a real time report, which is based on each visitor’s actions.

All of your website actions are tracked by Google Analytics and you can see a view of those actions.

This way, you will be able to easily identify which are the campaigns that are getting the most action from your website.

The reporting is provided to you in real time so that you can see whether you are doing everything that you are supposed to do to get the most action from your visitors.

7. Analyzing your profit and loss

We recommend you to analyze your profit and loss statement. This is the statement that tells you how much money you have earned, how much money you have lost, and how much more you need to generate to cover your expenses.

In the Profit and Loss statement, you need to divide your net income by your expenses. You can use Google Analytics to analyze this statement.

You can set up your goal and the activities that are required to reach it. You can make sure that you track all the activities that are taking place so that you can know what you are doing well and what needs to be done better. If you do not know your business, then you will not be able to get the success that you are looking for. This is the reason why you must analyze everything.

8. Managing paid search advertising

Google Analytics has features that will help you manage your paid search ads.

Google Analytics can be used to create reports that let you monitor the performance of your ads and where they are performing.

You can set up goals and objectives.

You can also set up goal reports that would allow you to set up an account goal. This is a reporting that shows you what you need to improve.

The other report would enable you to find your keywords and keyword phrases that generate the highest number of clicks.

Google Analytics is one of the best tools that you can use to find out what works and what does not work. It can also help you discover the best PPC strategies.

9. Customizing Google Analytics

You can customize your Google Analytics to a great extent.

You can create different reports and categories. This is important to ensure that you do not have too many reports that compete for a limited amount of space.

You can also customize the entire interface of the Google Analytics dashboard. This is important to ensure that your business is getting the best out of the tool.

10. Accurate Attribution

Many ecommerce sites fail because of faulty attribution.

If you want to increase the sales, you need to understand how your customers find you.

This is where Google Analytics can be useful.

In Google Analytics, you can view where your traffic is coming from.

You can also create an attribution report. This would give you a breakdown of your traffic, such as which traffic sources are responsible for your sales.

This is very useful to any business that is willing to improve.